Are you where your customers are? If you’re not engaging with customers on their channel of choice, you can expect that your competition is. However, the proliferation of communications channels and ever-increasing customer expectations makes this more difficult by the day. Constellation Research recommends a three-stage approach on how to engage customers on their turf: […]
Tag Archives: Customer Engagement
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Dec
Dec
Customers are conversing with businesses in new ways, thanks to the Internet of Things (IoT). For many consumers, virtual assistants, chatbots and messaging apps are quickly becoming their preferred methods of communication. CNBC reports that half of consumers will own a smart speaker by the end of the year, and among the top three uses […]